Biltwell Inc.

Biltwell Helmet Ad 2016
Biltwell Helmet Ad 2016

THE PROJECT

Client: Biltwell Inc
Role: Print Design

This campaign had to breathe authenticity… As Biltwell sees it, there are a growing number of riders and garage-shop mechanics out there who love the art and science of hand-built motorcycles, but who want nothing to do with today’s custom bike scene. Like the founders of Biltwell, these new motorcycle riders grew up surfing, skating and riding BMX.

Biltwell Helmet
The Gringo Helmet by Biltwell
Biltwell Logo
Biltwell Logo
2016 Gringo Poster
2016 Gringo Poster
2016 Biltwell Catalog
2016 Biltwell Catalog

THE RESULTS

All marketing pieces needed to speak directly customers that simply would not accept the fake bad-boy image that has glutted the market for the last 20 years, nor will they be victimized by heartless, mindless marketing. In short, they are hard-working guys who demand honesty, value and performance.